Directors Commentary

Evaluation screen flow

Evaluation Screen flow

Evaluation Screen flow

Music Video

Media A Level Music Video

Digi Pack

The Digi pack presents the band as being involved with their music displaying images of the lead singer singing and setting up his microphone. The expressions on the band members' faces show a contemporary mood of slight distance from the world, seemingly quirky and having their own agenda. The clothing the band members are wearing is down to earth and casual, these clothes are also worn in the video and on the poster creating a recurring sense of style. The small ghostly like cartoon on the guitarist's shirt and the lead singer's wrist bands demonstrate a kind of punk element. The set is unpretentious and straightforward, showing they are more passionate about their music than their public image.The faded, collaged images are creatively experimental, and the images of Camden, clocks, grafitti and the tube map are iconic symbols of London. This is another boost for the band as they are seen as part of London's culture and its well known music scene. The pictures of Camden project the band's youth as Camden is known for being a hot spot for experimental teenagers. The images on the Digi pack are darkly coloured giving the band this underground feel. This album cover has echoes of a young newly signed band, similar to 'The Beatles' when they first arrived on the music scene. The body language on the front of the CD cover suggests that they are determined and centred. The amps, microphones and drums which are shown in the images, make the band look hardworking and dedicated to the music they create. The font is varied and is strongly coloured which is modern eye-catching and constrasting because its unusual. The font has a rough feel as it looks as if it has been cut out of magazines and reassembled to make different worlds and styles. This is similar to the music video that has several different effects and images edited next to each other. Like the music too it's a mix of genres, like 80s pop, indie and rock.

Magazine Advertisement

My magazine advertisement has changed a lot compared to the draft I created, when I first began to plan how I wanted the advertisement to appear. Orginally, I wanted to use a shot which is featured at the end of the music video - this shot displayed the entire band, whilst they walked down the streets of London. However, I decided to change this image to a picture of the lead singer stood in front of a brick wall. Images of brick walls are featured in the music video, therefore using this image created brand idenity. The bricks also suggest that the singer is urban and streetwise. He looks, in this image,  confident and cool, he also looks isolated from the band suggesting that he is an outsider. The black and white effect added to the poster makes the lead singer appear sombre, melancholy and dark. The photograph is slightly out of focus which suggests it is from the past however the checkered shirt is a badge of indie fashion. This  modern dress and makes it clear he is from this time and place.

The font and style of writing I used for the poster is similar to the writing used on the Digi pack; I was aiming for something which suggested an alternative edge, for example the record company label has a retro feel and could be something that you could have seen in the '80s or '90s.  "Generation Records Presents" is outlined in purple and draws the eye in as it's the only colour used.  The text underneath is bolder,bigger and more modern which creates a statement and highlights the band's name suggesting they are a group to watch out for. The font is aggressive because of its size, therefore projecting teenage 'in yer face' anger. The darkness of the font echoes the mood of the band and their music.The name of the song is in smaller font above the band's name and is similarly reflected in white below. This upside down reflection has a disorientating effect, again lending a more modern edge to the band.
The aggressive type face and urban wall is balanced out with the ordinariness of the lead singer's appearance.

The poster features quotations from well known, reputable music magazines such as 'NME' and 'Kerrang'. Because of the music these magazines are associated with it lends the band authenticity, and the postitive reviews will help to increase sales and convince the public of their talent.