Digi Pack

The Digi pack presents the band as being involved with their music displaying images of the lead singer singing and setting up his microphone. The expressions on the band members' faces show a contemporary mood of slight distance from the world, seemingly quirky and having their own agenda. The clothing the band members are wearing is down to earth and casual, these clothes are also worn in the video and on the poster creating a recurring sense of style. The small ghostly like cartoon on the guitarist's shirt and the lead singer's wrist bands demonstrate a kind of punk element. The set is unpretentious and straightforward, showing they are more passionate about their music than their public image.The faded, collaged images are creatively experimental, and the images of Camden, clocks, grafitti and the tube map are iconic symbols of London. This is another boost for the band as they are seen as part of London's culture and its well known music scene. The pictures of Camden project the band's youth as Camden is known for being a hot spot for experimental teenagers. The images on the Digi pack are darkly coloured giving the band this underground feel. This album cover has echoes of a young newly signed band, similar to 'The Beatles' when they first arrived on the music scene. The body language on the front of the CD cover suggests that they are determined and centred. The amps, microphones and drums which are shown in the images, make the band look hardworking and dedicated to the music they create. The font is varied and is strongly coloured which is modern eye-catching and constrasting because its unusual. The font has a rough feel as it looks as if it has been cut out of magazines and reassembled to make different worlds and styles. This is similar to the music video that has several different effects and images edited next to each other. Like the music too it's a mix of genres, like 80s pop, indie and rock.