Mock up of Digi Pack and CD Cover

Here is my first draft of my digi pack. When developing and creating ideas for my digi pack, I looked at the photographs I took during the shoot , and decided I wanted to use a number of them for the digi pack. However the shot I wanted to use for the front of the digi pack is the last shot of the music video. I thought this was the perfect shot to use because the male singer looks confident and independent. By using the final shot of the music video it also creates brand idenity, linking the CD cover to the  music  video therefore making the artist more established in the public eye.

The shots I used on the rest of the digi pack are of the band behaving naturally instead of posed like most artists' digi packs. The reason I chose this type of look is because I want the band to appear laidback and carefree. The shots that I use on the digi pack will be edited so that the colour appears faded; an alternative idea to this is having all the shots in black and white. Both these effects will create a rough and edgy effect which is part of the band's image. The title of the band will be written in a dark yellow font similar to the font on the cover of Nirvanas' 'Lithium' album , this font will also be used on the magazine advert, and on the CD itself. I also liked the dark colours on the 'Lithium' album and that inspired me to use a dark yellow and black colour scheme. I really like the idea of collages , and thought this would be an interesting and unusual design choice. I decided I wanted to feature some collages of the band on the back of the digi pack , where the lyrics of the songs are written. For the digi pack most of the pictures I have chosen show the band as being united and together, however I still wanted to keep the concept of the lead singer as being more of an outsider then the rest of the band. Therefore some of the images show  the lead singer as being slightly distant from the other band mates; the cover of the CD shows the lead singer alone, hinting that he is more isolated. The CD itself is dark yellow with the same Nirvana-inspired font. The name of the band will go around the CD following its shape, getting smaller as it gets nearer to the centre of the CD. This look is abstract , slightly surreal and quirky. Most  of the pictures featured on the digi pack have the brick wall of the basement where the music video was shot in the background. The brick wall was important to show because it makes the band appear trapped and is  also slightly rough, urban and unpretentious, which matches the band's attitude.

Magazine Advertisement


The magazine advertisement has a thin black border around the edges to make it look official and neat. The font will be the same font on the digi pack, again creating brand identity. For the image on the magazine advertisement I wanted to use a shot that was not featured in the music video. The shot features the band and some groupies walking down the street in Gospel Oak with the lead singer Rowan slightly ahead of the group. The reason I chose this image is because the roads are clear, making the band appear more isolated; the expression on Rowans face is carefree and he looks effortlessly cool. His distance from the band make him appear strong and confident therefore making his music appear more interesting. The rest of the band and the groupies look youthful and happy , which sells the music more as it gives the viewer the impression that this is how they will feel when they listen to the music. Underneath the band's name are quotes from famous alternative rock magazines such as 'Kerrang' and 'NME' , saying about how they feel about the band's album. This makes the music much more desirable, as it  has been proved popular by well known media sources. Below the image is the title of the song in bold; this makes the song more recognisable, and also gives the viewer a sneak preview into what the song's meaning is. The houses in the background of the street where the band stands make the setting appear urban and make the band appear "street savvy" and slightly rebellious as they wander around in a gang through the streets of London. During the music video shoot I experimented with using a flare lighting effect in some shots and the result was brilliant: it added a very dramatic and experimental effect.  I wanted to add this lighting effect to the photograph to create a glamorous night time effect.

Nirvana "Lithium" album.